Description
Following this Google Ads course, you will understand how to:
- Create and optimise Google Ads campaigns (formerly Google Adwords) using PPC
- Better structure and target your Ads account and campaigns
- Carry out keyword research, build target lists with appropriate match types
- Confidently set budgets and bids
- Assess your cost-per-acquisition generated from PPC campaigns
- Understand editorial guidelines when creating ads
- How to improve ad relevance and quality score with keywords
- Understand key metrics which will aid your PPC performance
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