Standard Google Ads Course

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Standard Google Ads Course

course overview

What will you learn ?

Following this Google Ads course, you will understand how to:

Create and optimise Google Ads campaigns (formerly Google Adwords) using PPC
Better structure and target your Ads account and campaigns
Carry out keyword research, build target lists with appropriate match types
Confidently set budgets and bids
Assess your cost-per-acquisition generated from PPC campaigns
Understand editorial guidelines when creating ads
How to improve ad relevance and quality score with keywords
Understand key metrics which will aid your PPC performance

course overview

Course includes

Standard Google Ads PPC Training Course includes:

Joining our friendly virtual classroom for our paid search course from a safe and comfortable location of your choice
Hands-on training from a Diginius Google certified expert
Interactive course content
Q&A Session
Break for lunch
Aftercare and support

*Discounts are offered for bookings of two or more participants: 2 participants at 10% discount, 3 participants at 20% discount, 4 participants at 30% discount

Who should attend?

Individuals or teams who are just starting off with Google Ads & paid search, or have basic experience in running PPC campaigns and are looking to boost their expertise, our crash course will be perfect. We regularly train companies who are looking to move their ads management in-house from their agency, upskilling teams in companies, and individuals running campaigns themselves looking to save time, money, and get better results. After completing our Google ads course which is lead by an adwords certified trainer, with certification upon completion, you will be more than ready to move on to advanced ppc training courses and develop your PPC training further.

Standard