course overview

What will you learn ?

Following this course, you will understand how to:

  • Create an online banner and display advertising campaign
  • Use interactive and rich media display formats
  • Manage campaign costs and understand the differences between CPM and CPC bidding
  • Use advertising technologies, such as ad targeting and ad exchanges
  • Integrate display into an overall campaign strategy
  • Measure display performance for lead generation and brand building
 
course overview

Course includes ?

  • Joining our friendly virtual classroom from a safe and comfortable location of your choice
  • Hands-on training from a Diginius Google certified expert
  • Interactive course content
  • Q&A Session
  • Break for lunch
  • Aftercare and support
*Discounts are offered for bookings of two or more participants: 2 participants at 10% discount, 3 participants at 20% discount, 4 participants at 30% discount
 

Who should attend ?

This course is aimed at participants looking to gain an understanding of Display Advertising and broaden their skillset under the umbrella of Google AdWords.

Standard
Standard

£ 375

+ VAT per place

  • Create an online banner and display advertising campaign
  • Use interactive and rich media display formats
  • Manage campaign costs and understand the differences between CPM and CPC bidding
  • Use advertising technologies, such as ad targeting and ad exchanges
  • Integrate display into an overall campaign strategy
  • Measure display performance for lead generation and brand building/